Fit Family Challenge

What is the Fit Family Challenge?
The Fit Family Challenge is a healthy lifestyle program for metro-Charlotte families. We’re motivating families to get moving and create healthier lifestyles. To participate, register online and track activities on for a chance to earn points and win prizes. Early registration opens April 1, 2014. The Fit Family Challenge officially runs April 15-June 9, 2014. The Fit Family Challenge is in partnership with Coca-Cola and CVS Pharmacy.

How much does it cost?
It’s FREE. There is no cost for Registration or the online Fit Family Challenge Activity Tracker.

Is it too late to join the Challenge?
No, it is never too late to get started. The last day to earn points online is June 9, 2014.

How do you define family?
A family is at least one child under age 18 and one adult in the same household, including grandparents caring for children. Participants under 18 years old must be included in a ‘family’ registration account with at least one adult participant.

How do we qualify for prizes?
To qualify for prizes you must be registered! Register online to begin. To qualify for the Grand Prize drawing, you must also earn at least 100 points by logging your activities in our online Activity Tracker. The more you participate and track your activities online, the more chances you have to win. An additional entry in the drawing is contributed for every 100 points earned. (i.e. the Jones Family earned 325 points = 3 Jones’ family entries in Grand Prize drawing.)

What can we win?
Prizes for the 2014 Fit Family Challenge include:

  • $200 gift cards to Academy Sports & Outdoors
  • North Carolina Zoo annual family pass
  • Fun packs with passes to outdoor and family attractions
  • Coca-Cola VIP Passes to Speedstreet 600
  • GRAND PRIZE: Family vacation to Universal Orlando® Resort

How do I track my activities?
Register online and begin entering your activities in our Activity Tracker. Each time you log an activity, you earn points towards the grand prize drawing.

Once registered, how do I earn points?
It’s easy to earn points! Log into your account. Do any or all of these activities and mark them completed online:

  • Exercise or get active for at least 150 minutes per week (100 points)
  • Practice healthy habits daily/weekly (10 points/habit)  Healthy habits are defined in the Online Activity Tracker.
  • Attend special events and fitness or wellness classes (100 points/class or event) Stay tuned for class and event schedule. There is no limit to how many participating classes* you can attend. Free class coupon available for download after registration. *Restrictions may apply at class location.

Families are considered one unit. Family points are combined and entries are added for each 100 points earned as a family, or individual, to the Grand Prize drawing in June.

How can my children participate in the fun?

Parents can download a Kids Activity Tracker, so young children can get in on the fun. Post it on your fridge and let them fill it out each week, then post the healthy habits in your family account for more points. Kids can attend some events, too! (Age restrictions may apply.)

If we win a weekly or monthly prize, are we still eligible for the Grand Prize?
Yes! Weekly and monthly prize winners are still eligible for the grand prize drawing as long as they have earned at least 100 points.

Do I have to attend Fitness Classes to win?
No. But we encourage your family to attend as many fitness classes and special events as possible. Each event or class attended earns you 100 points. Note: You must receive an event code and enter it into the system with the event name to receive the bonus points.

What is the Fit Squad?
The Fit Squad is comprised of readers who volunteer to help Charlotte Parent at fun community events, helping us promote the Fit Family Challenge and recruiting families to sign up for healthier lifestyle. Fit Squad members earn free access to events, additional points and other incentives for being a part of the Fit Family Challenge promotions team. Interested? Click here to volunteer

How do we maintain our healthy lifestyle after the Fit Family Challenge?
The Fit Family Challenge will teach you a lot about fitness and good nutrition. You can keep it up throughout the year. Also, you can visit, and pick up Charlotte Parent magazine for healthy tips each month.

We’re confident, that if you follow the challenge and get active for at least one month, you’ll be on your way to adopting a healthier lifestyle for your child(ren), yourself and your entire family!


Check out WCCB’s Fit Family Challenge Pinterest board, full of great ideas and inspiration to help get you motivated!