Eyelashes Help Beauty Industry Rebound
SouthPark resident DeNeak Chapman is a naturally beautiful woman, but when she got laid off recently by one of the banks in town, she decided she wanted a little boost of confidence before hitting the job trail. She says, “Something that's inexpensive and makes you pop!”
It's her first visit to The Lavish Lash Lounge in west Charlotte. She's getting individual fake lashes glued on to her own lashes. About 30 minutes later after they were all glued on, she says, "I like it, I'm not used to it, though!"
Chapman is one of many women keeping the eyelash trend alive. It's been popular over the years, but new market research shows eyelash products, especially those dispensed by a physician, are leading the charge when it comes to reviving the aesthetic industry post-recession. "We did not do any market research, we just knew that lashes is (sic) the upcoming thing,” says salon co-owner Antoinette Johnson. She opened The Lavish Lash Lounge three weeks ago. She's a certified cosmetologist and says it makes sense that women are turning to lashes for a quick, affordable confidence boost. "That's the first thing that people see, women want you to look them in the eye,” says Johnson.
The salon offers everything from the individual lashes that Chapman got, perfect for a professional, to rhinestone lashes and eye jewelry. Johnson's also predicting the next trend in eyelash products: "Feathers!" Chapman says, "The feathers and the rhinestones, I'll save that for the younger kids and whenever I'm ready to go out and party!”
Just like the lashes, business continues to grow at the salon. Johnson hopes to one day have locations all across Charlotte.
Skin tightening, body shaping and Botox are also predicted to help the beauty industry recover from the recession.