Bridal Designer Amsale Aberra: Focus On Your Style, Not The Trend
Her motto reflects her story, from humble beginnings of designing sportswear in her apartment, to overseeing a fashion empire as creative director for three brands; Amsale, Christos and Kenneth Pool. In a time when drama and flash determine what's popular, Amsale says, "Don't focus on the trend. Focus on your style."
I spoke with Amsale from her New York headquarters, as she and the world await the Royal Wedding. It's truly fantasy meets reality. Bride, and princess-to-be, Kate Middleton will be the envy of millions of women who, as little girls, dreamed the fairy tale of marrying a prince and riding off in a carriage.
I asked Amsale, what should a modern princess wear?
"Keep the tradition, that's really important. Yet, make it modern and add her style to it."
How would you design Kate's dress?
"More traditional, more sleeve, but not covered up to the neck. Modesty, but still add fashion to it."
What's the most important thing for a bride to consider when shopping for a dress?
Your look should "suit your personality; it needs to reflect your personality. When you feel confident, you look pretty.... Think about what you wear everyday. Is it comfortable? Are you a Ralph Lauren girl? Go classic. Do you wear jewelry? Do you normally show drama? Then, wear it on your wedding day; show that drama."
Amsale compares her own style to that of Audrey Hepburn, but agrees, not everyone fits the same mold. She says her three lines reflect different styles for different personalities. Amsale is more traditional; Christos is more feminine and Kenneth Pool is more sophisticated, but not tacky.
No matter your look, remember to avoid one major pitfall, trends. Amsale recommends to "think timeless; don't think of it as a fashion of the moment." Her suggestion to brides is, “no matter what you pick, no matter your style, don't focus too much on the trend. You don't want to (look back and) say what was I thinking?"
If you're in the market for your wedding day look, be sure to check out Amsale's designs (Amsale, Christos and Kenneth Pool) at Nitsa's Apparel in Charlotte.
For more information, check out Amsale's online and Nitsa's Apparel online