Families Battle Brands & Budget For Back To School Shopping
PINEVIILE, NC- This year, the average American family will spend about $688 dollars to get their kids ready for school.
Experts say there's more pressure than ever for kids to look their best and sport the priciest labels.
So, for a lot of families, back to school shopping is a battle between brands and budget.
"I am focused on the cost," said Cyril Alexander, a South Charlotte resident.
"We weigh both, but probably what's trendy. What looks good," said Angie Williams, a Fort Mill, SC resident.
"Probably a combination between what's on sale, what she wants and what's in" said Barbara Gomes, a Pineville resident.
Gomes says both of her daughters want what their friends have. Usually, that's name brands with big price tags.
"That's the hardest thing I think that I feel pressure on and she wants to be in style, so that's our fight back and forth," said Gomes.
It's the same fight between Alexander and her daughter.
"You can't get everything you see. You can't get everything you want because we got a budget," said Alexander.
Most parents say their budget is the biggest factor when shopping, while others admit there is pressure for their kids to have the best and wear the best.
"Trendy is more what we're looking at than cost.I don't know why but, it's for her sake," said Williams.
Counselor Alison Wilson says children as young as six, feel the need to sport labels.
"It can be a very dangerous thing when your fourth grader thinks that they need to look like the cover of a magazine," said Wilson.
Wilson says more schools switching to uniforms helps by creating an equalizer. But that's not always enough.
"They still see the shoes you have, the backpack you're wearing or where you live. But in school, it can help," said Wilson.