New Political Battleground: Your Smart Phone

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by Kirk Hawkins
Bio | Email | Follow: @kirkhawkins

Story Created: Jun 10, 2012 at 9:02 PM EDT

Story Updated: Jun 10, 2012 at 11:26 PM EDT

Charlotte, N.C.--President Barack Obama and Republican presidential hopeful Mitt Romney are using mobile advertisements to target their messages to swing state voters in places like North Carolina. South Charlotte Resident Cathe Morrison "I find it a little annoying." Mint Hill Resident Duane King "I think its a good idea."

Apple allows its ads to be embedded in applications downloaded from the app store. Political ads are about to become a lot more common on some iPhones and iPads. Statesville, NC Resident
Laura Herzog said, "Republican, Democrat, Independent it doesn't matter.  I don't wanna see it on my phone. Leave my phone alone." Castile, New York Resident Pamela Bliss, "It's as easy to get rid of them. Quit them as much as you want."

Campaigns and outside groups including Super PACs are expected to spend about. That's a bigger portion of campaign budgets than ever before. Cocoa Beach, Florida Resident Al Jenney, "I really think its an invasion of privacy because the cell phone is a personal thing."

That's a small portion of the nearly 7-billion-dollars expected to be spend this election.

Romney ads are expected to begin appearing on I-Phones and I-Pads this week. The Obama campaign won't comment on its mobile efforts.

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