Wendy's New Pretzel Bacon Cheeseburger Available Nationwide On July 4th

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by WCCB Charlotte

This July 4th, Wendy’s will be doing a little extra celebrating. On Thursday, the highly anticipated Pretzel Bacon Cheeseburger will be available nationwide in all North American (U.S. and Canada) Wendy’s restaurants. They will offer the $4.69 burger all summer long.

The pub-style cheeseburger gained critical acclaim in test markets earlier this year, outperforming any other promotional hamburger in recent Wendy’s history.

“Wendy’s knows food trends. We tapped into consumers’ love of pretzels, and transformed the iconic snack into an artisan-crafted cheeseburger,” said Craig Bahner, Wendy’s Chief Marketing Officer. “We constantly search for foods that customers crave, and we’ve created the ultimate mash-up of three American loves – Pretzels, Bacon and Cheeseburgers – to deliver new standards of quality and taste.”

Here’s what you can expect in the new premium, artisan-crafted cheeseburger:

  • An artisan-baked, authentic pretzel bun: Wendy’s pretzel buns are made using the same authentic process of traditional soft pretzels, giving them a rich interior flavor and a chewy, rich crust that enhances the entire Pretzel Bacon Cheeseburger. Each pretzel bun is also hand cut, giving each one its own special appearance.
  • Special attention to flavor layering: The pretzel bacon cheeseburger combines a fresh, spring mix made with nine different greens, hand-sliced red onion and tomatoes with 100 percent fresh, never frozen* hot and juicy beef and warm cheddar cheese sauce. Natural cheddar cheese, Sweet & Smoky Honey Mustard, and thick, center-cut Applewood Smoked bacon round out this flavor-filled cheeseburger — all carefully enveloped in the signature toasted pretzel bun.
  • Fast Casual Quality at a QSR price: Get a pub-style Pretzel Bacon Cheeseburger at a QSR price. The recommended price is $4.69 (prices may vary).
     
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