WATER WAY TO INSPIRE

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It must be the gold medal effect: Hours after British pair Etienne Stott and Tim Baillie paddled to an Olympic title in the canoe slalom, Britain's National Water Sports Center said it had been flooded with calls from budding competitors.

"Today alone, we have had around a dozen inquiries from people," said center manager Phil Machin. "These figures are in just one day — so it bodes well for the future."

Run by Nottinghamshire County Council in central England, the center offers instruction in canoeing, kayaking and sailing for eager kids and medal winners alike.

Stott and Baillie, and Britain's David Florence and Richard Hounslow — who took the silver medal — have all trained at the center.

— David Stringer - Twitter http://twitter.com/david_stringer

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EDITOR'S NOTE — "Eyes on London" shows you the Olympics through the eyes of Associated Press journalists across the 2012 Olympic city and around the world. Follow them on Twitter where available with the handles listed after each item.

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