Reboot Charlotte: University Area and Ballantyne
CHARLOTTE, NC - Center city may be the heart of Charlotte. But the Queen is expanding her territory.
The two fastest growing areas -- Ballantyne and the University.
"These urban centers, that are like a city within a city: they function like a city, they have all the activities of a city, we're just not a city," says Bill McCoy, former director of the Urban Institute.
UNC Charlotte is the center of the University area.
"It is an explosion that's occured in the growth here, because 30 years ago there was nothing here except for the University and a scattering of housing," McCoy says.
Electrolux is moving its North American Headquarters to Research Park.
"It's an area that offers a great quality of life, it's been consistently been named a great place to live, a great place to work," says Caryn Kleeba, with Electrolux.
The 900 jobs will make this relocation the largest to Charlotte in 25 years.
University City may not be an actual city, but it's a part of town that's growing fast and attracting business and industry.
The same is true in the Ballantyne area where much of that growth can be attributed to the Bissell Companies.
"Of the 40 buildings in Ballantyne right now, of the 40 office buildings, only one was ever built for a client, the other 39 were speculative," says Ray Eschert, with the Ballantyne Breakfast Club.
When you think Ballantyne, you might think golf, recreation, and luxury.
But business is also on the boom.
In the past two years, over a thousand jobs have been created there.
"It makes it so attractive for folks to think about relocating a wide employee base where everybody can live close, work close, and feel part of the community," says Barry Fabyan, SVP with the Bissell Companies.
Bissell developed much of this land.
"15 years ago none of this was here, five years ago these two buildings weren't here, we've added over a million square feet since 2008," Fabyan says.
Aerial photos show the stunning growth here, between 1994 and today.
Expansion in two areas of town that's helped put Charlotte on the national stage
And will draw world-wide attention when Charlotte hosts the DNC next year.
"They'll be able to get a feel for the fact that Charlotte has a lot of vibrant locations that can attract business and provide what businesses need," Eschert says.
"You don't see that duplicated very often, anywhere, even when new cities are born you don't see that," McCoy says.
Making the accomplishments from Ballantyne, to the University, and across Charlotte truly something special.
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