PGA Championship means $92M in direct tourism

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CHARLESTON, S.C. (AP) — This week's PGA Championship being played at Kiawah Island is expected to mean about $92 million in direct economic impact for one of South Carolina's biggest industries.

Researchers at the College of Charleston project that, with about 210,000 tournament tickets being sold, the event will attract almost 50,000 people from outside the area. They're expected to stay about 4.3 days in the Charleston area, spending about $345 a day.

Add in spending by players, their guests, caddies and the media, and the total is about $92 million.

The PGA estimates that the value of the free publicity from having the tournament on television worldwide is estimated at another $75 million. The tournament will reach 580 million homes worldwide.

Tourism generates about $15 billion a year in South Carolina.

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