Abercrombie and Fitch Doesn't Want Anyone Bigger Than A Size 10 To Buy Their Clothes
NEW ALBANY,OH--Abercrombie and Fitch is making sure those who wear its label fit the mold.
The label says if you are a girl who is bigger than a size 10, don't even bother walking in.
The store is narrowing its selection choosing to target slimmer customers. The CEO was quoted saying, "we want to market to cool, good looking people. We don't want to market to anyone other than that."
A number of retailers nationwide are choosing to expand. Forever 21 is now selling plus-sized clothing and H&M is now featuring curvier women in their swimsuit ads.