Cheat Death- Hospital Slogan May Be Too Much

Tools

by Ashley Armstrong

GASTONIA, N.C.-- Caromont Health is taking a step back from its controversial new slogan for Gaston Memorial Hospital.

The 'Cheat Death' campaign kicked off last week with the renaming of Gaston Memorial, which is now Caromont Regional Medical Center.

Hospital employees and members of the community are now speaking out about the new tag line. In an email, Caromont Health's CEO said that the intent was never to offend or incite, and that it was about creating a community-wide movement.

blog comments powered by Disqus