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CHARLOTTE, N.C. - The trailer for "What to Expect When You're Expecting" is pretty Britax's North American headquarters are in southwest Charlotte. The car seat and stroller company started talks about a year ago with movie makers to be the main product sponsor. So the strollers you see the actors pushing and the baby carrier Chris Rock is wearing are Britax. McGuire says, "We did have some influence on making sure that they were using the products the way they should be used and not demonstrating them in a wrong way." "I can always call out the product we have in there," says customer service manager Rita Isenhoward. She hopes the movie will increase Britax's local profile. She says, "From year's of experience, people don't even know that were are out here at all." The investment, like any, is a risk and McGuire says the company will watch sales data on a weekly basis and hope for an increase. That'd be good for the company and good for the Charlotte area. "This movie will do a lot for us," says McGuire. The movie stars Cameron Diaz, Jennifer Lopez and hometown girl Brooklyn Decker. McGuire says to his knowledge, Britax is the first Charlotte company to have a role like this in a Hollywood movie. |
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