Types of Women Advertisers Target

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by WCCB Rising

Story Created: Mar 6, 2012 at 9:13 AM EDT

Story Updated: Mar 6, 2012 at 9:47 AM EDT

CHARLOTTE, NC: The stereotypical "Happy Homemaker" has given up her domestic reign. Advertisers are targeting three new types of female consumers. FNR's Derek James and Christine Noel explain.

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