CHARLOTTE, N.C.--TomTom, the world’s leading supplier of in-car location and navigation products and services, wanted to shed light onto what kind of traffic consumers can expect during this year’s Black Friday shopping craze. Using TomTom’s historical speed profile information, which is one component used in the award-winning TomTom HD Traffic, we compiled data that compares the average traffic speeds around malls during Black Friday weekend 2010 to the average weekend speeds seen during the month of December 2010.
So, which are the top 10 most congested shopping areas on Black Friday weekend?
1. SouthPark Mall – Charlotte, NC
2. Franklin Mills Mall – Philadelphia
3. Freehold Raceway Mall – Trenton, NJ
4. Holyoke Mall at Ingleside – Springfield, MA
5. Palisades Center – Palisades/Paterson, NJ
6. Lenox Square – Atlanta
7. Woodfield Mall – Chicago
8. Gurnee Mills – Chicago
9. Oakbrook Shopping Center – Chicago
10. Mall of Georgia Crossing – Atlanta
Perhaps more surprisingly, TomTom found that traffic conditions in some areas were actually better on Black Friday weekend compared to the average traffic conditions in December. These cities included:
1. Mall of America – Minneapolis
2. South Coast Plaza – Costa Mesa, CA
3. NorthPark Center – Dallas
4. Crossgates Mall –Albany, NY
5. Lloyd Center – Portland, OR
6. South Shore Plaza – Washington, D.C.
7. Glendale Galleria – Los Angeles
8. Galleria at Pittsburgh Mills – Pittsburgh
9. Florida Mall – Orlando, FL
10. Providence Place Mall – Providence, RI