Knights Unveil Brand New Logos


by WCCB Web Producer

CHARLOTTE, NC – As the Charlotte Knights embark on a quest to their new Uptown Charlotte kingdom, the team revealed their new look at the Charlotte Convention Center Ballroom on Thursday, October 24. The new identity, revealed for the first time to a capacity crowd at the team's annual World Series party, celebrates the team's namesake as the defenders of the Queen City, while providing a fresh overhaul for the 26-year-old franchise.

In keeping with a medieval theme, the Knights new image showcases gold and silver, colors synonymous with royalty. The team's four on-field caps feature a base color of black with white accents, creating a classic combination of colors unique within Minor League Baseball. The font-style in the team's word emblem "Knights" has an Olde English look similar to professional baseball's Charlotte Hornets circa 1950.

“We are very pleased to reveal to our fans our team’s new identity as we prepare for our exciting move to Uptown Charlotte,” said Charlotte Knights Executive Vice President, Chief Operating Officer, Dan Rajkowski. “We wanted to take elements of Charlotte’s rich baseball history and celebrate the next era of our franchise. We are committed to the 'Knights' name and wanted to re-brand it as we take our next major step forward.”

Fans will enjoy the return of the Knight as the centerpiece of the team's primary logo visible on the home cap. This design starts with a metallic gold-colored letter "C" in the form of a horse's tail wrapped around a Knights armored helmet topped off with a crown signifying the Queen City of Charlotte. Queen Charlotte's crown appears again in the team's name in the letter "H".

The road hat incorporates a jousting Knight on horseback oriented horizontally across the front of the cap crown. Both the alternate and batting practice caps feature artistic versions of the letter "K" with swords. The alternate cap also introduces a dragon into the team's portfolio.

Article Courtesy of Charlotte Knights

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