For sales / advertising inquiries, please contact one of the following:
General Sales Manager Gaston Bates (704) 632-7373
Local Sales Manager Elaine Cox (704) 632-7322
National Sales Manager Chris Gray (704) 632-7316
Creative / Media Services Director Andy Madewell (704) 632-7332
Digital Sales Specialist Larissa Fontana (704) 632-7380
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 WCCB Charlotte's Creative Services YouTube Channel


 File requirements for sending spots to WCCB Charlotte via FTP
  • Make sure graphics are 4x3 title safe. If not your spot will be letterboxed.
  • One spot per file.
  • SD (720x480) or HD (1280x720p).
  • Framerate must be 29.97, 30, 59.94 or 60 fps. NOT 24 or 23.98 fps.
  • 2 channel mixed audio.
  • Slate: Client Name, Spot Title, Length.
  • Slate must contain client name, spot title or ISCI code and length. All files require slate and 2 seconds of black before the spot, then at least 5 frames of black at the end.
File Format:

.MOV ( This is the only format that we are currently accepting.)
Accepted codecs: DVCPRO HD, Apple ProRes 422, H264 & XDCAM HD.
SD spots must be 720x480 DV NTSC or H264.


WCCB Charlotte Paid Programing Formats and FTP Download Requirements:

Length for half hour 28:30

Length for hour 58:30

For SD video must be 720x480 29.97fps

For HD video must be 1280x720p or 1920 x1080i, 29.97, 30, or 60fps

Programing can be delivered on Beta SP, DVCPro, or XDCAM Disk

If delivered by file an H.264 .mov file is accepted only if CC is not necessary
.mxf file is REQUIRED if delivering HD programing were CC is necessary.

If you wish to deliver your program by file we accept .mov files in H.264 codec only if Closed Captioning is determined not to be required for your program.

For delivery of file based programing that requires Closed Captioning we will ONLY accept .mxf files that conform to Sony XDCAM. We require you send a test file no less than seven days before your air date to confirm playback and CC. If you do not have the ability to delivery your file with CC in a .mxf format we recommend you contact Media Images at 614-410-3000 ext. 105. Media Images can add Closed Captioning to your program and then deliver it to WCCB in the correct codec and file type.

File based programing must be delivered no less than five business days before the schedule air date to allow for conversions if necessary.