Charlotte, NC – Β The south is more talkative than other places around the country. Β That’s the finding of a study by the Keller Fay Group. Β It’s something marketers and advertisers are paying attention to. Β The company’s COO says, “It’s hard to talk about things today without referring to brands. Β the brands we love, the brands we hate and why.”
Β Β Fay says word of mouth marketing is like gold for advertisers. Β But when it comes to Charlotte, we are talking less than people in most other cities. Β Fay’s study found the average is about 79 brand related conversations per week in most cities. Β Charlotteans only have about 72 of those conversations which is less than both Atlanta and Raleigh. Β But when folks in Charlotte are talking, Fay says,”Charlotte residents are like people we see in other cities. Β Very focused on food, entertainment and sports.”
