PORTLAND, Ore. (AP) — Sports Business Radio was launched on a local AM radio station in Portland 10 years ago. The idea for the weekly hour-long talk show was to look at sports from the business perspective, which was somewhat of a niche beat at the time.
Then-NBA Commissioner David Stern was the show’s first guest.
In the decade since, interest in the business of sports has grown and Sports Business Radio has evolved into a popular podcast — something that didn’t exist when the program launched.
Brian Berger, a public relations executive based in Portland, is host of the long-running program. He says sports business, whether it be how much an athlete makes or the debate over unionization of college sports, drives conversations more than ever before.
