NEW YORK (AP) — Los Angeles Clippers owner Donald Sterling only dug himself into a deeper hole after slamming Magic Johnson when he was supposed to be atoning for his own racist remarks.
Sterling is facing fresh rebukes for repeatedly bringing up the former NBA star’s HIV status and calling him an unfit role model for children during an interview with CNN’s Anderson Cooper. Communications experts say this was among the worst apologies ever.
Sterling made the classic mistake of dragging other people into a conversation that should have only been about him. Experts say an apology should be straightforward and sincere, not about what others may have done.
He’s the latest in a long line of public figures who failed to simply say “I’m sorry” and leave it at that.
