CHARLOTTE, N.C. — My Social Canvas is the next social enterprise out to change the world by investing in the next generation of emerging student designers through projects that give back. Through the use of social media campaigns, like #DesignALifeILove, and design contests MSC lives out their mission to inspire young adults to pursue their dreams and provide them with a platform that brings their products to life! Through their innovative design platform, they’re giving back and empowering millennials of all experience levels to follow a career path that matches their passions.
At My Social Canvas, students interested in fashion and design get first-hand experience in the process for creating apparel and lifestyle products. Their first nationwide design contest and scholarship competition alone reached over 3 million students nationwide and 50 universities, offering young hopefuls scholarship money and the chance to have their products come to life in a major retail channel. Tiffany from the University of California at Davis and Amar Dzomba from Kendall College of Art and Design in Michigan were finalists in the competition and have since designed their own collections (beautiful lines of products) . Each has sold through the website and in Whole Foods Market locations in support of the Whole Planet Foundation, which works to alleviate poverty worldwide by supporting entrepreneurs through micro-finance.
Students participating in the My Social Canvas Campus Program are encouraged to pursue their interests in fashion and business, all while raising funds and awareness for a cause. Through consistent mentoring, the students acquired a deep knowledge of marketing, entrepreneurship and the power of leveraging social media for social good. These campus reps also have the chance to earn a scholarship or educational stipend to fund their tuition by launching their own product into retail.
Since their launch, My Social Canvas has helped fund ten women entrepreneurs through micro-finance loans, developed products supporting
Whole Foods Market’s work with Michelle Obama’s Let’s Move initiative (funding Let’s Move Salad Bars to Schools part of Michelle Obama’s Let’s Move initiative,) and has hosted the 2014 NYC Career Day for Fashion & Design Students in High School and College. During the Career Day students were treated to behind the scenes tours of Seventeen Magazine and Warby Parker. My Social Canvas has also given in store speaking engagements at several Nordstrom BP Fashion Board locations.
As their brand begins to pick up momentum, they look forward to sponsoring the next great designers of America.
