What Do Your Facebook Likes Say About You?

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Be careful what you like, especially on Facebook.  It might be saying more about you than you think, and soon, it could be easier than ever for someone to know your deepest, darkest secrets.  Computers are learning how to analyze you through the things on Facebook that you don’t think about.

And there’s a new program being developed that analysts say can learn you better than your loved ones.  It does it by looking at your Facebook likes.  Analyze enough of them with a new algorithm, and the program can know, for example, if you’re organized or sloppy.

It gets really interesting, or maybe really scary, when you think what it could mean for potential employee research.  A lot of people know enough to delete party posts or scale back offensive language or pictures when they’re looking for a job.  So in a way, they’re fooling employers who research their social media pages.

So far, the program is just an experiment, and people on Facebook volunteered for it.  But what happens if that changes?  People hit “like” on all kinds of weird pages.

So Rance Adams hit the streets to check out some Facebook pages and find out: what do your likes say about you?