EDGE On The Clock: Applebee’s Is Ditching Millennials

CHARLOTTE, NC — Millennials may have ruined Applebee’s after the chain spent years, and millions of dollars trying to market itself as a modern millennial hangout.

Millennials didn’t bite on the campaign, and execs say they made a big mistake by ignoring their core customers. Sales have fallen and the chain is closing up to 135 restaurants by the end of the year.

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