Couch Chat: ‘Lady Doritos’ Coming Soon?

Pepsico’s CEO thinks women eat Doritos differently than men. And that is putting a bad taste in a lot of people’s mouths. Pepsico’s CEO says, men love licking Dorito dust from their fingers and dumping the bag of crumbs in to their mouths. But she says women are way too self-conscious to eat Doritos that way and we just don’t like to crunch in public.

She said Doritos is looking at snacks that can be designed and packaged differently for women. and it will be launching soon. The hashtag, Lady Doritos has been trending all morning…. why is this making people so mad and what’s the big deal?