Hot Property

Call it a hot property! A Florida Realtor used a picture of a house on fire as a marketing hook for a property.

The listing shows a photo of a Saint Pete Home on fire that you can buy for $99k. The real estate agent says he used the fire photo for several reasons… to get attention and so that potential buyers realize they’re really only buying the lot. And so that you know the damaged house has to be torn down, so you can build your dream home.

He says he’s received some mixed responses, some people calling it very creative, others saying the listing is unprofessional.