Harrah’s Cherokee Casinos Announces Partnership With Carolina Panthers

CHEROKEE, NC — Harrah’s Cherokee Casinos and Carolina Panthers announced a mutli-year agreement on Thursday naming Harrah’s an official sponsor of the Charlotte based NFL team.

According to a release, the casino will provide “top-tier prizes” for a new Panthers Pick-em game.

The free to play game will be offered within the Panthers mobile app, and allows fans to predict game action and results for the opportunity to earn points and win “fantastic prizes,” including weekend stays at Harrah’s Cherokee.

Through the partnership, Harrah’s Cherokee will also gain naming rights to Champion Village, the Panthers premiere pregame hospitality, and rights within the 5th Quarter, the Panthers post-game fan watch party.

“We are delighted to launch Panthers Pick’em this season, offering a new way to engage with Panthers games and that Harrah’s Cherokee is offering unique prizes for fans,” says Paul McGoohan, VP of Business Development for the Carolina Panthers. “We are also pleased to be expanding the popular 5th Quarter this campaign and are excited that Harrah’s is partnering with us to give fans across the Carolinas more ways to enjoy their visit.”

“We are excited to begin this partnership with the Carolina Panthers,” says Brooks Robinson, Regional Senior VP and General Manager for Harrah’s Cherokee Casinos. “With opportunities that include naming rights to Champions Village, sponsoring the 5th Quarter and more we can be part of the game day experience for Panthers fans. That’s exciting!”