Rising Spotlight: Count on Me CLT
Count on Me CLT is a public service campaign, aimed at raising awareness of wearing face coverings as a way to protect others first.
CHARLOTTE, NC — As cases of Covid-19 continue to rise in Mecklenburg county, local leaders are stressing the importance of wearing masks. That’s were Count on Me CLT comes in. Count on Me CLT is a public service campaign, aimed at raising awareness of wearing face coverings to under-served communities, as a way to protect others first. It also focuses on emphasizing the 3 wβs; Wear, wait, and wash. Their core message is you can count on me to protect you.
Count On Me CLT is a public awareness campaign that grew out of the Mecklenburg Business Roundtable. The goals are multifaceted:
β’ To connect to and amplify the statewide Count On Me NC campaign
β’ To encourage wearing face coverings and practicing the 3 Wβs
β’ To reach as many people as possible through paid, owned and earned channels
β’ To activate grassroots activities
β’ To reach into the communities most at risk with targeted and relevant messaging
β’ To build grassroots connections through and gain advice from affinity groups including the Latin-American Chamber, Charlotte Mecklenburg Black Chamber, LGBT Chamber, and Carolina Business Alliance
Count On Me CLT has created a website in English and Spanish and a toolkit with unified messages in multiple languages that can be shared in mass media, social media, and by residents and businesses alike.
For more information, please visit www.CountOnMeCLT.com.
