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What Do You Think: Does Kanye’s New Logo Look Too Much Like Walmart’s?

April 28, 2021
Morgan Fogarty,

CHARLOTTE, N.C. – Walmart is trying to block Kanye West’s proposed new logo. The world’s largest retailer has filed a complaint with the US Patent and Trademark Office, saying West’s design looks too much like the logo it has been using since 2007.

Walmart’s logo uses 6 straight lines coming from a center circle to resemble the rays of the sun. West’s proposed new logo for his Yeezy brand is a similar pattern, but the lines are made up of a series of dots and there are eight of them.

Walmart says West’s design is, “likely to cause confusion and lead to consumer deception.”

Our question of the night: do you think people will confuse Walmart’s logo with Kanye’s?

This episode’s panel features:
WCCB TV’s Morgan Fogarty
WCCB News @ Ten anchor Drew Bollea
WCCB Sports anchor Zach Aldridge

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