K-Pop Stars BTS Dip Into Global Diplomacy At UN Gathering

It was a United Nations speech that got attention like few others โ€” a plug for vaccines, young people and the earthโ€™s well being from superstar K-pop band BTS.

Addressing the stage for a sustainability event, the seven-member musical juggernaut appeared before the renowned green-marbled backdrop in the General Assembly hall on Monday to help promote U.N. goals for 2030 including ending extreme poverty, preserving the planet and achieving gender equality.

โ€œEvery choice we make is the beginning of change, not the end,โ€ said RM, the bandโ€™s leader.

South Korean President Moon Jae-in introduced the pop stars as special presidential envoys and an โ€œexceptionally outstanding group of young men who are connecting with the youth across the world.โ€

The gravity of the moment wasnโ€™t lost on the musicians standing before world leaders and U.N. Secretary-General Antonio Guterres. Nerves were evident when band member Jimin stumbled over his words while talking about young people trying to navigate the pandemic. Jimin apologized before taking a breath to recollect himself. It was a moment that prompted the โ€œBTS ARMYโ€ of fans to rally behind him in a show of support on social media. The artists took turns on stage during their seven-minute speech.

But it wasnโ€™t all about U.N. goals. The group also unveiled a new music video for its current hit single โ€œPermission to Dance,โ€ which was filmed at U.N. Headquarters in New York. The singers crooned, โ€œDonโ€™t need to talk the talk, just walk the walk,โ€ while dancing their way from the General Assembly hall to the garden overlooking the East River.