Volvo Partners With Iconic Fashion Designer Phillip Lim To Launch Sustainable, Unisex Bag
CHARLOTTE, N.C. — Fashion designer Phillip Lim has partnered with Volvo Cars to design a weekend bag using the car brand’s new sustainable material Nordico.
Made from bio-based and recycled sources, Nordico replaces traditional leather in Volvo interiors.
Both Volvo Cars and Phillip Lim say they share a commitment to sustainability, which is why they collaborated on this passion project to create a limited-edition weekend bag for the eco-conscious traveller.
The bag itself is inspired by classic luggage with inspiration from Volvo’s Scandinavian design roots. It will be a soft-structured piece featuring a double strap and hidden storage throughout.
Lim says “Using Volvo’s new sustainable material Nordico, we were able to showcase the versatility of the fabric and symbolize how animal-based materials can be replaced without compromising function or beauty.”
The announcement of the collaboration comes after Volvo said this year that the C40 Recharge, all new fully electric cars, will be made completely leather-free.
Volvo representatives say this reflects the company’s ambition to actively find high-quality and sustainable sources for many materials currently used in the wider car industry.
“We have a vision of where we need to go in the future, with the first step to ensure we harness sustainable, natural and recycled materials,” said Robin Page, head of design at Volvo Cars. “The
collaboration with 3.1 Phillip Lim, to create a bag inspired by tomorrow’s materials, solidifies both our ambitions to challenge the wider design industry to reconsider the materials we use. From creating runway collections to the interiors of cars, we have a shared responsibility to find sustainable material alternatives”
While the bag will not be available for purchase due to its exclusive limited edition run, officials say people will have the opportunity to get hold of it through local market initiatives such as competitions, charity auctions, and giveaways.
Lim says “It is an honor to join projects that bring awareness to the development of new materials that are changing the landscape of design. It is up to us all to shift the paradigm of what responsible luxury is. “
Click here to shop Phillip Lim’s collection.
Click here to read more about Volvo Car’s sustainability efforts.