Facebook Rebrands As Meta To Emphasize ‘Metaverse’ Vision

October 28, 2021

Brittney Melton, AP,

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Seen on the screen of a device in Sausalito, Calif., Facebook CEO Mark Zuckerberg delivers the keynote address during a virtual event on Thursday, Oct. 28, 2021. Zuckerberg talked up his latest passion -- creating a virtual reality "metaverse" for business, entertainment and meaningful social interactions. (AP Photo/Eric Risberg)
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Seen on the screen of a device in Sausalito, Calif., Facebook CEO Mark Zuckerberg delivers the keynote address during a virtual event on Thursday, Oct. 28, 2021. Zuckerberg talked up his latest passion -- creating a virtual reality "metaverse" for business, entertainment and meaningful social interactions. (AP Photo/Eric Risberg)
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Seen on the screen of a device in Sausalito, Calif., Facebook CEO Mark Zuckerberg delivers the keynote address during a virtual event on Thursday, Oct. 28, 2021. Zuckerberg talked up his latest passion -- creating a virtual reality "metaverse" for business, entertainment and meaningful social interactions. (AP Photo/Eric Risberg)

OAKLAND, Calif. — Facebook CEO Mark Zuckerberg said his company is rebranding itself as Meta, an effort to encompass its virtual-reality vision for the future.

“We are at the beginning of the next chapter for the internet, and it’s the next chapter for our company too,” Zuckerberg said in a Facebook post.

Experts point out that it also appears to be an attempt to change the subject from the Facebook Papers, a document trove that has revealed the ways Facebook ignored internal reports and warnings of the harms its social network created or magnified across the world.