SHEIN X celebrates local Charlotte-area artists and designers
CHARLOTTE, N.C. – The Global online fashion retailer SHEIN hosted a networking event at Sixty Vines with 35+ attendees to celebrate local Charlotte-area designers, Chanel Scales and Brittany Frost, who are part of the SHEIN X Designer Incubator Program.
SHEIN X empowers the next generation of creatives and has collaborated with nearly 4,600 designers, artists, and small brands globally. The platform provides emerging artists with masterclasses, mentorships, and analytical tools to help enhance their brand visibility, refine their creations, expand reach, and connect with a worldwide audience.
Both of the local artists shared their inspirations and purposes for the designs they create for SHEIN. Some of those creations were on display and the artists also wore outfits they helped create.
Get To Know The Artist
“SHINGO is derived from the Swahili word for neck, which in Swahili culture is a symbol of a confident woman.” says Scales. Her brand, originally created in 2014 had the goal of giving women confidence though one of a kind pieces that fit their body type. While SHINGO has transitioned to ready-made designs, Scales continues to prioritize women’s confidence tailoring her clothing to diverse communities across the U.S and internationally. As Scales releases her designs with SHEIN X she continues to spread the idea of self-confidence through her clothing. Click here to follow Chanel Scales on Instagram.
Frost’s passion for her designs is expressed through her art, motherhood, and love for small shop communities. Frost’s channels her creative energy into bold and unique prints. Her designs, which range from vibrant patterns to intricate illustrations, have captured the public for their distinctive style and artistic flare. Frost’s designs venture beyond the garment realm as her seamless files can be used for fabric, wallpaper, polymailers and many more products. Click here for more.
Author: Dee Michel