Coors Light introduces deodorant

Are you looking for a new deodorant after all this hot weather? There is a new option that could make you feel as cool as the Rockies.

The beer brand Coors Light has introduced “Dura Chill” deodorant. It is part of a collaboration between Coors Light and Duradry. 

It is not made with beer and it doesn’t smell like beer, but the scent is described as Rocky Mountain breeze. 

The deodorant stick is cold activated, just like the beer. To keep it chill, you have to keep this in your refrigerator.

It is the first-ever chill deodorant with a cold-activation label.

It is sold exclusively on the Coors Light website, but it is already sold out.