The Super Bowl Halftime Show does not pay performers, so why do they do it?

CHARLOTTE, N.C. – Bad Bunny is headed to the Super Bowl. The NFL announced on Sunday that he will headline the 2026 Halftime Show. The Super Bowl typically draws more than 100 million viewers. The highly coveted gig does not come with a paycheck. The benefit for performers you ask? Exposure. When Justin Timberlake performed in 2018, his music sales rose 534 percent that same day. In 2017, Lady Gaga saw her digital catalog spiked 1,000 percent following her performance.

Should halftime performers get paid?