The Edge: Target wants you to love it like you did in the Tar-zhay days

CHARLOTTE, N.C. – Target hopes a refreshed presence in a fashionable New York neighborhood will hit the bullseye. The chain opened the doors to its first-ever concept store in Soho this week. Target’s incoming CEO says it’s part of an attempt to to bring back its “Tar-zhay” glory days. The retailer’s sales began to miss the mark in 2022, when analysts say post-pandemic consumers eased-up on spending and went to rivals like Amazon and Wal-Mart. Company officials hope the New York store will spark a buzz and give Target’s bottom line a boost.