Valentine’s Day spending estimated at $29B this year

Joseph Duncan,

CHARLOTTE, N.C.– Valentine’s Day spending in 2026 is projected to reach a record high of $29B, with the average consumer spending about $199.78Β on gifts. Driven by higher-income shoppers and broader, non-romantic gift-giving (including pets), top spending categories include jewelry ($7 billion), special evenings out ($6.3 billion), candy, and flowers.