We’re looking for a sharp, results-driven Digital Sales Manager to lead the charge in digital advertising at ABC Columbia. If you live and breathe digital media, love closing big deals, and get fired up turning data into revenue, this is your opportunity to level up with one of the Midlands’ most forward-thinking media teams.
The Role
You’ll own our digital revenue growth — building high-impact campaigns across core station digital platforms and extension digital marketing products. You’ll lead the digital sales effort, hype-up and coach the team, and work hand-in-hand with account executives to create robust integrated broadcast + digital solutions that move the needle for local businesses.
What You’ll Crush
- Develop bold digital sales strategies that drive serious revenue from streaming, OTT/CTV, programmatic video/display/audio, paid social, paid search, targeted email and station-owned digital assets
- Lead, coach, and energize the digital sales team while partnering closely with the General Sales Manager
- Accompany AE’s in prospecting and making new business calls, discovering client objectives through thorough CNAs, crush strategy solution proposals and pitches, and close deals with smart, customized multi-platform proposals
- Manage inventory, pricing, and campaign performance like a pro to maximize every opportunity
- Stay ahead of the curve on digital trends, audience data, and ad tech so you can educate clients and the sales team
- Collaborate with news, creative services, and the corporate web team to grow our audience and turn great content into revenue on the station-side
- Work with Digital Ad Ops to optimize and track performance, deliver campaigns that consistently hit client KPIs and strong ROI, and provide clear reporting and campaign insights on the digital marketing side
What You Bring
- 3–5+ years of digital media sales experience (broadcast, streaming, and/or agency side preferred)
- A proven track record of smashing digital revenue goals and building strong client relationships
- Deep knowledge of streaming, OTT/CTV, programmatic video/display/audio, paid social, paid search, targeted email. Understanding of the technology behind these products is a plus
- Killer presentation and negotiation skills — you can make complex digital stuff sound simple and exciting
- High energy, strong leadership, and the ability to motivate a team
- Bachelor’s degree in marketing, business, communications, or related field (nice to have)
- Reliable transportation, valid drivers license and satisfactory driving record
- Proficiency with Word, PowerPoint and Excel
Why You’ll Love It Here
- Competitive base + uncapped commission + bonus potential
- Full benefits: health, dental, vision, 401(k), PTO
- Work with a respected local media brand in a fast-growing market
If you’re a strategic hustler who loves digital, data, and driving growth — and you want to help Columbia businesses win in today’s media landscape — we want to talk to you.
Ready to Apply? Send your resume, a short note on why you’re the right fit, and your salary expectations to btrotter@abccolumbia.com. Put “Digital Sales Manager” in the subject line.
ABC Columbia is an Equal Opportunity Employer.
