Edge on Demand: Booze-Fueled Success!

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Ladies, remember the drinking scene from Raiders of the Lost Ark? Β When Marion proved her stuff by drinking a man under the table? Β Looks like she was decades ahead of her time. Β When it comes to doing big business, it looks like ladies need to hit the bottle.

When it comes to working women, more and more are hitting the hard stuff: liquor. Β But it’s not when they get home from a hard day at the office. Β Worldwide, women are using booze as a networking tool. Β The idea is that alcohol is an equalizer, showing men that the women have what it takes to compete. Β Though we should add, the trend has not caught on here in the US. Β 

But should it catch on here? Β Does alcohol really have the power to equalize the business playing field?

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