Is The Barbie Movie Branding Bonanza Working Its Magic On You?

CHARLOTTE, N.C. – We have reached peak Barbie movie mania. The Barbie marketing team has been in overdrive for months, but now, they’re taking it to the next level. There are Barbie-themed Xbox consoles, Barbie luggage and a Barbie frozen yogurt flavor at Pinkberry. Not to mention multiple Barbie clothing lines from brands like Gap, Mumu and Target. Is it working? Do you want to see Barbie?

This episode features:
WCCB TV’s Morgan Fogarty
WCCB TV’s Gary Brode
WCCB TV’s Kaitlin Wright