CHARLOTTE, N.C. – Tom Gabbard announced that Blumenthal Performing Arts is rebranding. Blumenthal performing arts is now Blumenthal Arts, a move to describe all the organizations offers more accurately as a national leader in the industry across varies platforms.
“Renowned for presenting the largest Broadway season in the Carolinas, we continue to expand the definition of ‘art’ through innovative producing efforts such as the Charlotte International Arts Festival and cutting-edge immersive projects,” said Danny Knaub, Blumenthal’s Vice President of Marketing. “We wanted a name that was less limiting and more expansive of all our organization does on and off stage, in and for the community.”
The Wray Ward ad agency refreshed the logo for Blumenthal Arts based on its design for Blumenthal’s 25th anniversary in 1997.
Insights Strategist Charlie Elberson had this to say about the 25th anniversary design and the new Blumenthal Arts logo:
“The evolution [of the 25th anniversary logo] was sparked by many things, ranging from the architecture of the Belk Theater to the vibrant colors you’ll find at any given performance on the stage. The biggest challenge was evoking all that the Blumenthal experience offers and encapsulating that into a singular mark”—the iconic “B.”
The company states that while performance will forever be at the heart of Blumenthal Arts, there is more to the organization than what’s presented on stage.
Blumenthal Arts President and CEO Tom Gabbard said, “The way Blumenthal presents art and consumers enjoy it has changed a lot. It’s becoming a wonderful mashup of different arts styles. This rebrand makes so much sense as we enthusiastically embrace this blending of performing and visual arts as seen in Immersive Van Gogh, the Charlotte International Arts Festival, and more. The public has shown us they not only want high quality arts experiences, but they want it offered in different ways and places.”
Blumenthal Arts continues to invest in the local creative community and serves as a place-maker by using the arts to make a commercial difference in driving economic growth.
Blumenthal has committed nearly $1.5M since 2021 to support and uplift local artists, putting money directly into their pockets in support of long-term, sustained careers in the arts. Artist support alone amounted to more than $505,000 in the 2023 Charlotte International Arts Festival. Blumenthal Arts’ reach goes way outside the doors of its venues.
ABOUT BLUMENTHAL ARTS
Blumenthal Arts serves the Carolinas as a leading cultural, entertainment and education not-for-profit. For more information, call (704) 372-1000 or visit BlumenthalArts.org. Blumenthal Arts receives support from the Infusion Fund and the North Carolina Arts Council. Generous support is also provided by PNC Bank, sponsor of the PNC Broadway Lights series, and Equitable, sponsor of the Equitable Bravo Series.
