Wendy’s To Start Surge Pricing

Morgan Fogarty,

CHARLOTTE, N.C. – The price of a Wendy’s Frosty could change depending on when you order it.

The fast food restaurant announced it will start testing Uber-like surge pricing in 2025.

Wendy’s hasn’t released many details, but the change is part of a $20 million investment in digital menu boards. Surge pricing is common with event tickets and ride-sharing apps.