BEIJING (AP) — China says its annual Lunar New Year gala TV show is all set to go international.
State broadcaster China Central Television says it’s making rights available to foreign broadcasters for the first time, and plans to promote the Feb. 18 show on Twitter and other social media.
CCTV touts its annual hours-long Spring Festival Gala as the world’s longest-running and most-watched variety show.
A staple of holiday celebrations since 1983, the evening show also has been widely mocked for cheesy performances and stilted staging.
