What The Tech: Online Cookies
CHARLOTTE, NC — We all love cookies, but in the digital realm, they’re more than just delicious treats. Website cookies play a crucial role in our online experiences, shaping how we interact with the internet.
So, when you encounter that familiar pop-up asking whether you accept cookies, what should you do?
Cookies are small text files that websites leave on your device, serving various purposes from enhancing convenience to enabling personalized experiences. They’re the reason you can stay
logged into a website even after closing your browser, allowing you to pick up right where you left off.
They also play a significant role in targeted advertising, which is why you might notice shoe ads following you around after browsing for footwear online 3.
These are the basic ingredients of the cookie recipe – necessary for the website to function properly. Without them, you might not be able to view the site at all.
These optional cookies include:
● Marketing cookies that track your preferences and show relevant ads
● Social media cookies that allow you to share content on social platforms1
When deciding whether to accept cookies, consider the following:
1. The Bargain Hunt: If you appreciate personalized ads based on your interests, accepting non-essential cookies might be worthwhile.
2. The Sketchy Side: Avoid accepting cookies from suspicious websites that lack
encryption. Look for the padlock symbol next to the search bar to identify secure sites.
3. Third-Party Cookies: These come from external sources and are best rejected as you
don’t always know how third parties use your information3.
The digital world is evolving, with major browsers taking steps to enhance user privacy:
● Safari and Firefox have already banned third-party cookies
● Google plans to follow suit in the coming year
When faced with a cookie pop-up, consider your options carefully. If you’re comfortable with personalized experiences and don’t mind targeted ads, accepting cookies from reputable
websites is generally safe.
However, if privacy is your primary concern, you can opt to reject non-essential cookies13.
Remember, your choice matters in the digital cookie jar. Whether you’re protecting your privacy or hunting for bargains, the power is in your hands.
So the next time you encounter that cookie notification, make an informed decision based on your preferences and comfort level with data
sharing.
In this ever-evolving digital landscape, staying informed about cookies and their implications empowers you to navigate the web on your own terms. Happy browsing!
