A new study by Octane Seating explores why Americans in NC & beyond are choosing streaming over theaters—and what could change their minds. The survey of 1,000 Americans from across the US highlights generational differences, unexpected theater frustrations, and surprising trends in how people watch movies today.
Some key takeaways:
- Nearly 1 in 4 moviegoers don’t feel safe at movie theaters.
- Gen Z leads the U.S. in theater attendance, with 1 in 3 going multiple times a month.
- Millennials lead in streaming, with 7 in 10 watching movies at home daily.
- 57% of moviegoers sneak food into theaters to avoid high concession costs, with more than 3 in 5 Gen Z’ers admitting it.
- 1 in 4 Americans would rather stream a new release at home than go to the theater.
- 59% of Americans want cleaner theaters, with Gen Z being the most dissatisfied (68%).
Check out the complete study & findings here.
With 78% of viewers now preferring to stream movies at home, theaters and streaming services are competing for viewers’ time, attention, and dollars. How will North Carolina respond? These insights could be valuable for your readers as the industry adapts to shifting movie-watching habits.
