The Elf on The Shelf holiday tradition

CHARLOTTE, N.C.– The Lumistella Company, creator of the internationally acclaimed Santaverse™ and The Elf on the Shelf®, is celebrating 20 years of the beloved holiday tradition that has made its mark on families and generations around the world. Alongside co-founders, CEOs and twin sisters Chanda A. Bell and Christa Pitts, we invite you to embrace the magic by learning more about The Elf on the Shelf and the immersive Santaverse, an enchanted story-driven world that brings new characters, places and entertainment to life year-round. From Bell’s recent release of the middle grade novel The Rise of Nicholas the Noble to celebratory products, storylines, toys, games, experiences, partnerships and more, The Lumistella Company is sure to continue sparking joy to help families create lasting memories.