Dickey’s Big Pink Cup returns to support breast cancer screenings for first responders

Taylor Miller,

CHARLOTTE, N.C. — Dickey’s Barbecue Pit is bringing back its Big Pink Cup in October to support breast cancer screenings and early detection for first responders.

Beginning Oct. 1, customers nationwide can puchase the limited-edition 32-ounce cup for $3.99, with a portion of each sale benefiting the cause through The Dickey Foundation.

Dickey’s franchise owner Nick Norton joined WCCB Rising to discuss the campaign and how the company is giving back while marking 85 years in business.