The Charlotte Hornets and Ashley Furniture HomeStore today announced that the two organizations have agreed on a multi-year partnership that names Ashley Furniture HomeStore as the “Official Furniture Store of the Charlotte Hornets.”
“We are thrilled to welcome Ashley Furniture HomeStore to the Charlotte Hornets family,” said Hornets Sports & Entertainment President & Chief Operating Officer Fred Whitfield. “Ashley Furniture HomeStore has continued to provide excellent value, quality furniture and a genuine desire to give back to our community, which are characteristics that both our organization and our fans truly admire. It is great to partner with a Charlotte-based company in Broad River Furniture that is the regional licensee of a tremendous national brand in Ashley Furniture HomeStore. We look forward to partnering with Ashley Furniture HomeStore for years to come.”
The Hornets and Ashley Furniture HomeStore will tip off the partnership on Saturday, Oct. 11 as the two organizations partner with local non-profit Beds for Kids for the “Hoops and Dreams” event. This unique experience will provide local children with lunch, a VIP tour of Time Warner Cable Arena and a special basketball clinic. While the children are at the arena, Ashley Furniture HomeStore will surprise the children by delivering new beds – with bedding donated by BedGear, Tempur-pedic and Ashley-Sleep – to their homes. More information for media interested in covering the event will be released later this week.
Ashley Furniture HomeStore will also host an Enter to Win contest on www.hornets.com in early 2015 for children to win a Hornets bedroom makeover. Additional components of the partnership include: in-arena signage and promotional videos shown during games, radio advertisements during Hornets broadcasts and full page ads in the team’s official game program, highlighting Ashley Furniture HomeStore’s current promotions.
“We’re very excited to partner with the Charlotte Hornets, and especially proud to be part of their return to Buzz City! This is a great team backed by an outstanding organization with a lot of history here, and most importantly, with a heart for serving our community. We’re looking forward to working with them and to joining with them in building awareness and support for Beds For Kids, our designated charity,” said Charlie Malouf, Broad River’s Managing Partner and Chief Operating Officer. Broad River Furniture is a licensee of Ashley Furniture HomeStore.
About Broad River Furniture
Founded in 2003 by Jonathan Ishee, Chief Executive Officer and President, and headquartered in Charlotte, Broad River Furniture is the regional licensee of 14 Ashley Furniture HomeStores and one Ashley Furniture HomeStore outlet in NC, SC and GA. Broad River has been recognized by Grant Thornton, LLP as one of North Carolina’s Top 100 Private Companies since 2011, and has been on Furniture Today’s annual list of Top 100 U.S. Furniture Stores since 2011 and its Fastest Growing Furniture Stores since 2013.
The privately-held company employs over 400 at its stores, distribution center and corporate office. Since partnering with Beds For Kids in 2012, Broad River has donated a portion of the sale of every mattress to fund beds and provide support for Beds For Kids, to serve children and families in need in Charlotte.
Hornets Sports & Entertainment owns the Charlotte Hornets and operates Charlotte’s Time Warner Cable Arena.
For more info, go to hornets.com
