Advertising Inquiries

For sales/advertising inquiries, contact one of the following:

Gaston Bates
General Sales Manager
(704) 632-7373
Elaine Cox
Local Sales Manager
(704) 632-7322
Chris Gray
National Sales Manager
(704) 632-7316
Andy Madewell
Creative/Media Services Director
(704) 632-7332
Sara Branch
Digital Sales Manager
(704) 632-7380

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Commercial spots produced by WCCB Charlotte Creative Services.


WCCB CHARLOTTE File Requirements and Traffic Delivery

General Requirements

  • Graphics must be 4×3 title safe. If not, your spot will be letterboxed. 16×9 title safe is okay.
  • One spot per file.
  • Dimensions for SD spots are 720×480. Dimensions for HD are 1280×720 or 1920×1080.
  • Frame rate must be 29.97, 30, 59.94 or 60 fps, NOT 24 or 23.98.
  • 2 channels of mixed audio.
  • All files require a slate, 2 seconds of black before the spot and then at least 5 frames of black at the end.
  • Slate must include: Client Name, Spot title, ISCI code and length.
  • Length for half an hour 28:30
  • Length for an hour 58:30

File Format – Commercial spots

  • .mov or .mp4 is preferred.
  • Accepted codecs: XDCAM HD, H264, Apple ProRes 422 or DVCPRO HD.
  • SD spots must be 720×480 DV NTSC or H264

File Format – Long form programs and shows

  • .mxf using XDCAM HD 35 codec, 1440×1080 aspect ratio, and 29.97 fps.
  • MUST be closed captioned.
  • The closed captioning .scc file must be transcoded with the program file.
  • Separate file specifications for .mxf will be sent to you if you are sending a long form program. If the specifications can’t be matched, then the .scc must be provided.

Traffic Delivery

We prefer FTP file delivery through our FTP site. This requires username and password access that must be set­up a minimum of 48 hours in advance of file delivery. However, if this is a file that requires immediate attention, we will accept files from transfer services like Dropbox, WeTransfer or Hightail. Ideally, a test file should be sent. If we confirm that the test file has been received correctly, with no issues, then you need only to notify us when your actual file is ready for pick­up. Please contact Melissa Quesenberry ( if you need further assistance.

Additional notes

We require you send a test file no less than seven days before your air date to confirm playback and closed captioning. If you do not have the ability to deliver your file with closed captions, we recommend you contact Media Images at 614-410-3000 ext. 105. Media Images can add closed captioning to your program and then deliver it to WCCB in the correct codec and file type.

File based programing must be delivered no less than five business days before the scheduled air date to allow for conversions if necessary.

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