Man on the Edge: The Performance of Politics

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Last week, the President met with half a dozen or so of what they’re calling “digital influencers”: entertainers who made their marks in social media, like YouTube or Twitter.  He’s hoping to harness their creativity and new media followers to encourage health care sign ups.

And frankly, the Obama Administration has done a fantastic job of targeting people through entertainment and social media.  So how much do you think performance plays into political success?