Man on the Edge: The Performance of Politics

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Last week, the President met with half a dozen or so of what they’re calling “digital influencers”: entertainers who made their marks in social media, like YouTube or Twitter. Β He’s hoping to harness their creativity and new media followers to encourage health care sign ups.

And frankly, the Obama Administration has done a fantastic job of targeting people through entertainment and social media. Β So how much do you think performance plays into political success?