Oikos Greek Yogurt Cuts Ties With Cam Newton Following “Sexist” Comment

CHARLOTTE, N.C. — Panthers’ quarterback Cam Newton will no longer be representing Oikos Greek Yogurt in their marketing and advertising. Oikos posted a short statement to Twitter Thursday that said, “We’re disheartened by Cam Newton’s behavior, which we perceive as sexist. We shared our concerns with Cam & will no longer work with him.”

Cam Newton stars in one of Oikos Greek Yogurt's TV commercials

Cam Newton stars in one of Oikos Greek Yogurt’s TV commercials. Newton signed with Dannon to endorse Oikos in 2015.

Cam Newton stars in one of Oikos Greek Yogurt's TV commercials

 

This follows the controversial comment Cam Newton made at a Panthers news conference late Wednesday afternoon when Panthers beat writer Jourdan Rodrigue, asked Newton about receiver Devin Funchess’s willingness to embrace the physicality of his routes, Cam smiled and responded, “It’s funny to hear a female talk about routes.” The clip immediately went viral becoming a talking point on every major sports network and website.

Addressing the media Thursday afternoon, Panthers head coach Ron Rivera said he thinks Cam made a mistake but would rather talk about preparations for the Detroit Lions game on Sunday. He had nothing to add when asked if he had actually spoken to Newton. Cam did not come out to talk to reporters and has yet to comment on the situation.

Dannon, the makers of Oikos Greek Yogurt also issued a statement Thursday, “We are shocked and disheartened at the behavior and comments of Cam Newton towards Jourdan Rodrigue, which we perceive as sexist and disparaging to all women. It is entirely inconsistent with our commitment to fostering equality and inclusion in every workplace. It’s simply not ok to belittle anyone based on gender. We have shared our concerns with Cam and will no longer work with him.” -Michael Neuwirth, senior director of external communications for Dannon.

Contradicting the Dannon/Oikos statement, Cam Newton’s marketing agent, Carlos Fleming, has been quoted saying, “Dannon has not terminated the agreement, nor do they have grounds to. [Dannon] is still using Cam Newton in advertising.”

Under Armour, Gatorade and Beats by Dre also have deals with Cam Newton.

In more Cam Newton news Thursday, a police report was filed where Cam Newton is listed as the victim in a stalking case. It involved a woman being asked to leave the Panthers training facility and to not try contacting him again. This follows a previous attempt to contact Cam at the stadium where she was also asked to leave. The identification of the woman was not released.

The story has been updated to include Ron Rivera’s comments and the police report on Cam Newton’s stalking case.