Experts Say Charlotte Is Proving To Be Hot Spot For Sporting Events, Thanks To HB2 Repeal

CHARLOTTE, NC.–We’re just days away from the first round of the NCAA tournament to begin right here in Charlotte. About a year ago, the tournament almost wasn’t coming to the Queen City—unless HB2 was repealed. Experts says HB2 was hurting the hospitality and tourism industry in the city.

Fast forward a year later, we’re considered a prime destination for conferences and tournaments.

Charlotte is proving to be a hot spot for sporting events. which is a slam dunk for local businesses and hospitality. As for local businesses, like the Mello Mushroom in Uptown, sales will skyrocket.

“With all these people coming in town the impact is probably in my mind somewhere in the 150 to 300% range from a sales standpoint for most businesses in the area,” says Operating Partner for Capitol Food Group doing business– Mello Mushroom Noah Barrow.

Eight teams from different states will be in the Queen City Friday for the NCAA, bringing their fan base with them. Charlotte Regional Visitors Association last economic impact study says the NCAA brought in $11 million, which wouldn’t be happening if HB2 wasn’t repealed a year ago.

“We ended up losing a lot of business, but we were fortunate enough to make sure that the legislation was repealed, and we are fortunate to have done anything all the events that we lost,” says President of greater Charlotte Hospitality and Tourism Alliance Mohammad Jenatian.

Jenatian says events like the NCAA and the CIAA bring more than just big bucks, but puts Charlotte on the map for hotel investors. He says right now, there’s about 25 hotels either getting built or in the design process in the Charlotte region. Adding, Charlotte is well equipped to sustain these big events, and we can expect more to come.